Privacy Policy

1. Accountability

BirchCup Life Inc. (BN 483729156RC0008) is responsible for personal information under our control. Our Privacy Officer can be reached at:

• Email: [email protected]
• Mail: 240 4th Avenue SW, Suite 850, Calgary, AB T2P 2H8, Canada
• Phone: +1 403 555 6743

2. Identifying purposes

We collect personal information only for purposes a reasonable person would consider appropriate, including:

• Responding to inquiries and scheduling vessel assessments or demos;
• Delivering professional services and software related to contained AI intelligence;
• Processing contracts and invoices in Canadian dollars (CAD);
• Sending the Clarity brief newsletter where you have subscribed;
• Operating, securing, and improving birchcup.life and our data vessel platform;
• Meeting legal, regulatory, and PIPEDA accountability requirements.

We will identify purposes at or before collection. If we wish to use information for a new purpose, we will obtain your consent unless otherwise permitted by law.

3. Consent

Consent may be express or implied depending on sensitivity and context. You may withdraw consent subject to legal or contractual restrictions by contacting our Privacy Officer. Withdrawal may limit our ability to provide services.

4. Limiting collection

We collect only information necessary for identified purposes—such as name, business contact details, role, organization, billing information, and technical logs required for vessel operations. We do not collect unnecessary personal information through our public website.

5. Limiting use, disclosure, and retention

Personal information is used only for identified purposes. We disclose information to:

• Service providers bound by confidentiality and privacy obligations (hosting, email, analytics, payment processing in CAD);
• Professional advisors under privilege where applicable;
• Authorities when required by Canadian law.

We retain personal information only as long as necessary for the purposes collected, contractual requirements, or legal retention periods, after which it is securely destroyed or anonymized.

6. Accuracy

We rely on you to provide accurate information and will make reasonable efforts to correct inaccuracies upon request.

7. Safeguards

We protect personal information with administrative, technical, and physical safeguards proportionate to sensitivity—including access controls, encryption in transit where appropriate, vessel-level logging, and staff training. No method of transmission over the Internet is fully secure; we continuously improve our controls.

8. Openness

This Policy describes our practices. Additional details may appear in statements of work, data processing addenda, or vessel manifests for client engagements.

9. Individual access

You may request access to personal information we hold about you. We will respond within timeframes required by PIPEDA, subject to limited exceptions (e.g., legal privilege, disclosure harmful to others). You may challenge accuracy and request correction.

10. Challenging compliance

Questions or complaints should first be directed to our Privacy Officer. If not resolved, you may contact the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca.

11. Cross-border processing

Some service providers may process data outside Canada. Where this occurs, we assess risks, contract for comparable protection where feasible, and notify clients in agreements when personal information may be subject to foreign laws.

12. Cookies and website analytics

Our site may use essential cookies and privacy-conscious analytics. Where non-essential cookies are introduced, we will update this Policy and obtain consent as required.

13. Marketing communications

Newsletter and marketing messages include unsubscribe mechanisms compliant with Canada's Anti-Spam Legislation (CASL). Implied consent may apply to existing business relationships as permitted by law.

14. Children

Our services are directed to organizations and professionals. We do not knowingly collect personal information from individuals under 18.

15. Changes

We may update this Policy. Material changes will be posted on birchcup.life with a revised date. Continued use after changes constitutes notice; where required, we will seek additional consent.

16. Contact

BirchCup Life Inc., 240 4th Avenue SW, Suite 850, Calgary, AB T2P 2H8, Canada. Email: [email protected]. BN 483729156RC0008.